Thursday, 18 September 2008

fuel for life

-The new 'Fuel For Life' campaign is fantastic! I came across it firstly in a magazine, where instead of the usual mundane fold over flap that reveals a sample of the fragrance, this Diesel perfume makes it integral to the overall advertisement.
-The design company to thank for it is Fred Farid Lambert
-The series of ads are a perfect combination of old and new, putting a sexy twist on a fairly old fashioned era. The images subtly ooze sex appeal and elegance and really do work in selling the fragrance.
- The guys behind the brand are party holders, socialites, and hard-working. 
-Unfortunately their website is currently under construction but I am hoping for big things if this is anything to go by. 
-Although their design company is fairly new-created on the 9th Jan, they have managed to win 5 clients for global communication projects who are EuroNews, Bongrain, Lagardere Active Media, Centre Pompidou and United Biscuits.

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