Fallon

'i am' orange ad

sony bravia balls, paint and play-doh

skoda baking of ad

cadbury ad

-The clips above are some examples of a design company called Fallon. 

-Created by Pat Fallon in 1981, he had a vision in 'creating sucess for our clients and ourselves with ideas that suprise the world'

-Has bases in Minneapolis, London, Singapore and Tokyo

-Fallon has created a wide variety and range of design work, with clients including Cartier, Holiday Inn, VW, Time Magazine, nbc, Baby Velvet, Budweiser, Skoda, Eurostar, cadbury, Tate, Children in Need, Eurostar, sony and created the new  bbc radio identities

-All the advertisements in the clips I have posted have all received great media attention and acclaim... which is difficult to do today with so much competition out there... most desparate to create the most 'cutting edge' results.

Instead, Fallon has chosen to continually produce high quality, imaginative and fun results. These examples not only caught my attention, but remained in my memory and even became topics of discussion between friends and family...the favourite being the debate on whether the cadbury ad was good or not! However, despite what my housemate thinks, there are people that appreciated the Cadbury Gorilla ad, which arguably has been the best ad produced all year, with the colour of purple representing the brand right up until the last credit, as it won a Film Grand Prix Lion award at the Cannes Lions International Advertising Festival. You see, this is the ingenious of the company, they create discussion provoke thought (which is admirable seeing as some design company was paid to come up with the compare.com ads!) 

- the sony bravia balls ad not only also won awards but enabled the artist whose music accompanied the ad reach new found success and fame in the UK. The mood of the ad is majestic and uplifting, set perfectly with Heartbeat by Jose Gonzalez.

-the new orange ad makes a huge impact when seen as a trailer in a cinema, again making the audience drawn in to the ad because you would have no idea the ad was for orange right until the end (as generally most non graphicy people wouldnt notice the subtle use of the orange trademark colour in little flashes here and there) It makes you feel like you know the cyclist, and captivates your attention and imagination.

-the skoda ad was uplifting, with another fantastic choice of music, keeping the ad fun and unusual... different from most car ads seen around today.