-This is the latest commercial released by Calvin Klein, which I first saw in the cinema and was a little suprised it was a trailer for a 12 certificate as I feel personally that its a bit too raunchy and should be limited to certificate 16. However, I also saw it on a Sunday morning on tv, which again I felt was a little inappropriate. I don't know whether it is me being a bit prudish or I am right in thinking that maybe this ad should be saved until a little later on due to the very adult style of content. With big discussions in society about lack of knowledge about sex education and Britain having one of the highest underage pregnancy rates in Europe, I'm not saying this type of advertisement is totally to blame, but it doesn't help... it encourages adult behaviour from those who look up to Eva Mendes as an actress.
-Its even been banned in America by TV Network bosses for being too sexy. Eva has even admitted she was ''thrilled'' that the ad was considered too saucy for US broadcast... ''I love it. That means the ads are totally Calvin, totally provocative and a little controversial.''
-I am a fan of the ad, as I think it oozes sex appeal, the style of filming is perfect and it totally fits the scent of the fragrance, but I just think it should be restricted to a time when it would fit the correct target audience.
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