alice hawkins

- Above images of Maggie Gyllenhall taken by Alice Hawkins.

- At 28, Hawkins has produced a very diverse portfolio, her work being renowned for colour usage, her relationship with her models and her range of topic models, she is much more than just another fashion photographer. 

- Her advertising covers companies such as Agent Provocateur (shown above), Smirnoff, Orange, Topshop and Vodafone, and her work has been seen in editorials such as Pop, I-D, Harpers Bazaar, Russian Vogue and Brazilian Vogue.

- This campaign achieved great media attention, as Gyllenhall was seen by some as unusual choice, especially seeing as she followed Kate Moss. However, Gyllenhall's understated and unusual beauty is exactly what Agent Provocateur was looking for. Serena Rees, the co-founder of Agent Provocateur said, ''Maggie is not an obvious sex symbol, she is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.'' 

- This type of campaign wouldn't really shock anyone who is aware of her previous film work including the film Secretary and many other indie films.

- In these photos, Hawkins has captured Gyllenhall in fantastic poses, ranging from the glamourous to the risque (some show her wearing hand cuffs), she really lets her beauty show through. The photos are sexy but elegant and not trashy, which has a lot to do with the photographer as well as the model.

- Hawkins has a knack of being able to capture the beauty in her models, rather than just a blank stare. 

- If you like these photos and want to see more work, it can be found on her website.