exceedingly good cakes...

shreddies ad

- Both of these ads have the feel good factor and really do put a smile on your face. 

- They are both created by a design company called McCann Erickson who have also produced work for sony ericsson, xbox rock band, heinz snap pots, heinz salad cream, AA's  'A New York Minute', staples, mastercard and bisto

- But the best part is their website. It is illustrated, clever, interesting, easy to navigate and a fresh approach to using illustration. The website portrays the light hearted yet hard working approach the company has to its workers and actually really makes you want to work for them! 

- Another site to look at as well at the moment is their new link 'moody Britain'

- It is one of the few websites that I always go back to and think everyone should see it at least once!

fuel for life

-The new 'Fuel For Life' campaign is fantastic! I came across it firstly in a magazine, where instead of the usual mundane fold over flap that reveals a sample of the fragrance, this Diesel perfume makes it integral to the overall advertisement.

-The design company to thank for it is Fred Farid Lambert

-The series of ads are a perfect combination of old and new, putting a sexy twist on a fairly old fashioned era. The images subtly ooze sex appeal and elegance and really do work in selling the fragrance.

- The guys behind the brand are party holders, socialites, and hard-working. 

-Unfortunately their website is currently under construction but I am hoping for big things if this is anything to go by. 

-Although their design company is fairly new-created on the 9th Jan, they have managed to win 5 clients for global communication projects who are EuroNews, Bongrain, Lagardere Active Media, Centre Pompidou and United Biscuits.

calvin klein obession

-This is the latest commercial released by Calvin Klein, which I first saw in the cinema and was a little suprised it was a trailer for a 12 certificate as I feel personally that its a bit too raunchy and should be limited to certificate 16. However, I also saw it on a Sunday morning on tv, which again I felt was a little inappropriate. I don't know whether it is me being a bit prudish or I am right in thinking that maybe this ad should be saved until a little later on due to the very adult style of content. With big discussions in society about lack of knowledge about sex education and Britain having one of the highest underage pregnancy rates in Europe, I'm not saying this type of advertisement is totally to blame, but it doesn't help... it encourages adult behaviour from those who look up to Eva Mendes as an actress. 

-Its even been banned in America by TV Network bosses for being too sexy. Eva has even admitted she was ''thrilled'' that the ad was considered too saucy for US broadcast... ''I love it. That means the ads are totally Calvin, totally provocative and a little controversial.''

-I am a fan of the ad, as I think it oozes sex appeal, the style of filming is perfect and it totally fits the scent of the fragrance, but I just think it should be restricted to a time when it would fit the correct target audience.

vera wang princess

I don't have much to say about this ad but I love it. I'm not usually one for overly feminine pieces of design work but this is truly magical. It has been long running and proved iconic for the perfume, which happens to reflect the ad perfectly, a very romantic and feminine fragrance. Anyway, look out for it! 

Wieden and Kennedy

Nokia 6220, 2008

- This ad appealed to me due to the illustration used. I was suprised that is was to showcase a phone as it almost contradicts the technology behind it. The choice to have Clair de Lune by Debussy in the background also seemed like an odd choice... however, altogether the ad works well. The mis-match combination of everything is refreshing as a lot of illustration based work at the moment is cliched and 'samey'.

Honda cog, 2003

-This ad managed to create a lot of public interest, and appealed to more than just the usual tv ad lovers. It was original, ingenuitive, and good to watch. Nobody would go and make a cup of tea while that ad was being shown...even if it was just to see what it was for.

Coke video game ad, 2007

-This was a new tact for Coke to go for, and one that I feel was definately pulled off. It again had the interest of wanting to know what the ad is for...being deceived at the beginning in thinking that it was for another run of the mill video game. Coke manages to almost reinvent itself in order to attract new audiences every year, which does well seeing as the product has changed since its original release over a hundred years ago. This ad by Wieden and Kennedy is true to this and is fun to watch.

for more info on Wieden and Kennedy go HERE