-It is a documentary photograph collection, detailing what life is now like for the real Cowboys in America.
- '' The cowboy remains on of America's enduring legends. Representing freedom, strength and individuality, the cowboy is an icon whose reputation is constantly reinforced in popular culture by the great Western stories and Hollywood films.''
The danger however, is with the vastly modernizing culture in America over the past few decades, with Walmarts popping up everywhere and taking away the countryside, their home land is being eroded. Cowboys now also come under conflict from environmentalists who are active in criticizing their ranch methods, forcing some ranches who are unable to obtain permits to break up their land and give up what is usually a family, multigenerational business and way of life.
''These photographs reveal a world undergoing fundamental and irreversible changes and provide a definitive record of the cowboy as this great icon moves into the 21st century.''
-The layout of the book cannot be faulted. There is good use of white space, there is no overcrowding, and the photographs are not obtrusively big and shoved in your face. Text is kept to a minimum and thus when read, intensifies the images. The images are moving and completely depict the way of life of the Cowboys.
- As a photographer, Nicholson has worked with unicef, has just signed a 3 year contract with McLaren/Olympus to be their official photographer, and has taken photographs around the world in places such as Texas, India, Cornwall, Liberia, Ethiopia and the Falkland Islands. He has also published many books, as well as exhibitions around the world, including portrait books of Linford Christie and Damon Hill.
-If you want to see more of his work, go HERE