Monday, 11 August 2008

Wieden and Kennedy


Nokia 6220, 2008
- This ad appealed to me due to the illustration used. I was suprised that is was to showcase a phone as it almost contradicts the technology behind it. The choice to have Clair de Lune by Debussy in the background also seemed like an odd choice... however, altogether the ad works well. The mis-match combination of everything is refreshing as a lot of illustration based work at the moment is cliched and 'samey'.



Honda cog, 2003
-This ad managed to create a lot of public interest, and appealed to more than just the usual tv ad lovers. It was original, ingenuitive, and good to watch. Nobody would go and make a cup of tea while that ad was being shown...even if it was just to see what it was for.



Coke video game ad, 2007
-This was a new tact for Coke to go for, and one that I feel was definately pulled off. It again had the interest of wanting to know what the ad is for...being deceived at the beginning in thinking that it was for another run of the mill video game. Coke manages to almost reinvent itself in order to attract new audiences every year, which does well seeing as the product has changed since its original release over a hundred years ago. This ad by Wieden and Kennedy is true to this and is fun to watch.

for more info on Wieden and Kennedy go HERE

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